DNV’s partnership with the Red Cross aims to create pride and enthusiasm among employees worldwide and is expected to increase motivation and involvement. It is also expected to promote understanding of the humanitarian situation in the geographical areas where DNV operates.
As part of its Corporate Social Responsibility efforts, DNV in 2004 entered a three-year partnership with the Red Cross, following an online vote among DNV’s employees. Employees all over the world were asked which humanitarian organisation would be their preferred partner and the Red Cross was chosen by the vast majority.
As well as gaining financial support to defined projects, the Red Cross benefits from DNV’s expertise in core areas such as risk management and contingency planning. Pleased with the first three years, DNV’s CEO Henrik O. Madsen in January 2007 signed an agreement for three new years.
Focus on water
When world leaders gathered at the Millennium Summit in 2000, they agreed upon integrated goals with time-limited targets for reducing poverty and improving the environment. 1.2 billion people do not have access to clean drinking water and proper sanitary conditions, and 1.6 million die every year because of this. The UN Millenium Development Goal for Water is to “halve, by 2015, the proportion of people without sustainable access to safe drinking water”.
DNV wanted to be a part of this global agenda, and quickly realised that it could make a significant contribution within the water area.